Last updated: 3rd January 2026
Alternative Fortune (“Alternative Fortune”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, and share personal information when you visit our website, subscribe to our newsletter, engage with our content, apply to join our community, contact us, or otherwise interact with Alternative Fortune.
Alternative Fortune is an informational media and community platform focused on investment ideas, market commentary, research-led content, and related editorial features. We do not sell regulated financial products or advisory services through this website. Our site is designed to provide information, editorial content, newsletter access, and community-related updates.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Who we are
Alternative Fortune is the controller of the personal data collected through this website, unless otherwise stated.
If you have any privacy-related questions or would like to exercise your data rights, please contact us at: [email protected]
2. What information we collect
We may collect and process the following categories of personal data:
Information you provide directly
This may include:
- your name
- your email address
- your company name or professional details, if you submit them
- any information you provide when subscribing to our newsletter
- any information you provide when applying to join our community, events, or related initiatives
- any information you include when contacting us by email, forms, or other communication methods
Information collected automatically
When you use our website, we may automatically collect certain technical and usage data, such as:
- IP address
- browser type and version
- device type
- operating system
- referral source
- pages viewed
- date/time of visits
- on-site behaviour and interactions
- approximate location derived from IP address
- cookie and similar technology data
Information from third parties
We may receive information from trusted service providers and platforms that help us operate the site, newsletter, analytics, community tools, forms, event registration systems, or embedded content.
3. How we use your information
We may use your personal data to:
- provide and improve our website, content, and user experience
- send newsletter emails and editorial updates you have signed up to receive
- manage subscriptions, preferences, and opt-outs
- respond to enquiries, requests, or messages
- review community, event, or membership interest submissions
- monitor website performance, engagement, and security
- prevent fraud, abuse, or misuse of the website
- comply with legal and regulatory obligations
- protect our rights, users, business, and systems
Where permitted by law, we may also use data for internal analysis, audience development, and content planning, including understanding which topics, pages, or newsletter formats are most useful to our readers.
4. Our legal bases for processing
Depending on where you are located and the applicable law, we rely on one or more of the following legal grounds:
- Consent, for example when you sign up to receive our newsletter or accept non-essential cookies
- Legitimate interests, such as operating, improving, securing, and analysing our website and communications, provided those interests are not overridden by your rights
- Legal obligation, where processing is necessary to comply with applicable law
- Contract, where processing is necessary to take steps at your request or provide something you have asked for
Under EU and UK data protection principles, organisations must identify a lawful basis for processing personal data, and legitimate interests can only be relied on where the individual’s rights are not unduly overridden.
5. Newsletter and marketing communications
If you subscribe to our newsletter or related updates, we will use your contact details to send you editorial emails, insights, updates, and occasional information about Alternative Fortune content, community initiatives, and related opportunities.
You can unsubscribe at any time by:
- clicking the unsubscribe link in any email, or
- contacting us at [email protected]
We will honour your unsubscribe request in accordance with applicable law.
6. Cookies and similar technologies
We may use cookies and similar technologies to:
- make the website function properly
- remember your preferences
- understand how visitors use the site
- measure performance
- improve content and user experience
- support embedded media or third-party features
- deliver or measure marketing, where applicable
Some cookies are strictly necessary for the website to work. Others, such as analytics, functionality, or advertising-related cookies, may only be used where required consent has been obtained. UK guidance states users must be clearly told what cookies do and why they are used, and consent is generally required for non-essential cookies.
You can manage cookie preferences through our cookie banner/settings tool and through your browser settings. Blocking some cookies may affect how the website functions.
7. How long we keep your data
We keep personal data only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including for legal, accounting, security, and reporting requirements.
Retention periods may vary depending on:
- the type of data
- why it was collected
- whether you remain subscribed to our newsletter
- whether we need the data to meet legal or operational obligations
For example:
- newsletter subscriber data may be retained until you unsubscribe, plus a reasonable period for suppression and compliance purposes
- enquiry data may be kept for a reasonable administrative period
- analytics and technical data may be retained in line with the settings of our analytics providers and internal business needs
8. Sharing your information
We do not sell your personal data in the ordinary meaning of the term.
We may share personal information with:
- email marketing and newsletter platforms
- analytics providers
- website hosting and technical service providers
- CRM, form, event, or community management tools
- legal, compliance, or professional advisers
- regulators, law enforcement, or authorities where required by law
- successor entities in the event of a merger, acquisition, restructuring, or sale of assets
We require service providers acting on our behalf to process personal data only on appropriate instructions and with suitable safeguards.
9. International transfers
Because we may work with international service providers, your personal data may be transferred to and processed in countries outside your own jurisdiction.
Where required by applicable law, we take appropriate steps to protect transferred personal data, such as relying on recognised contractual safeguards or other valid transfer mechanisms. EU data protection rules require safeguards such as adequacy decisions or standard contractual clauses where personal data is transferred internationally.
10. Your privacy rights
Depending on where you live, you may have rights in relation to your personal data. These may include the right to:
- know what personal data we collect and how we use it
- access the personal data we hold about you
- request correction of inaccurate data
- request deletion of your data
- restrict or object to certain processing
- withdraw consent where processing is based on consent
- request portability of your data, where applicable
- opt out of certain types of data use under local law
- lodge a complaint with a relevant supervisory or regulatory authority
EU/UK frameworks recognise rights such as access, rectification, erasure, restriction, portability, and objection, while California privacy law provides rights around access, deletion, correction, and certain opt-outs.
To exercise any of your rights, please contact: [email protected]
We may need to verify your identity before responding to a request.
11. Third-party links and embedded content
Our website may contain links to third-party websites, services, newsletters, podcasts, social channels, videos, or embedded media. If you interact with third-party content, those third parties may collect information according to their own privacy policies.
We are not responsible for the privacy practices of third-party websites or services, and we encourage you to review their privacy notices before sharing personal information.
12. Data security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.
However, no online platform or transmission method is completely secure, and we cannot guarantee absolute security.
13. Children’s privacy
This website is intended for adults and professional/investor audiences. It is not directed at children, and we do not knowingly collect personal data from children.
If you believe a child has provided us with personal information, please contact us so we can investigate and, where appropriate, delete the data.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website features, legal requirements, or privacy practices.
When we do, we will update the “Last updated” date at the top of this page. Where required, we will take additional steps to notify users of material changes.
15. Contact us
If you have any questions about this Privacy Policy or how we handle personal data, please contact: [email protected]
If applicable, you also have the right to complain to your local data protection or privacy regulator.